THE UGLY TRUTH OF ONLINE VIDEO: Nearly 40% of Impressions are a “Fraud,”...
As much as 30% to 40% of the video ad market is comprised of fraudulent or viewerless impressions, says Matt Timothy, President of video ad management platform Vindico, in this interview with Beet.TV....
View ArticleVideo View Fraud Perpetuated by Venture-Backed Companies, VivaKi’s Voris
PALM SPRINGS, CA – Fraud around viewable advertising was one of the biggest issues discussed at the recent IAB leadership meeting. In this interview with Beet.TV, Frank Voris, CEO of VivaKi, says that...
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